the Compass : Thought Leadership

We are pleased to announce that we
have been selected to
partner with the following company to improve upon
their marketing communication results.

McFarland Lofts

McFarland Lofts
Nestled in the historic West Fourth Street District, McFarland Lofts offer seven luxurious residences that boast intimate living in the heart of downtown Cincinnati. The lofts are within walking a few minutes of fine dining, nightclubs, exquisite boutiques and sports and entertainment venues.

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Energize Your Website with PR/WebFusion^®
By Brad Gerdes, Senior Account Manager, Justice & Young

Brad Gerdes Second Wind research shows that 89% of all buyers “pre-shop” online to validate a spending decision. This research supports the fact that your website is the most important component of your company's marketing communications strategy, a consideration that many companies often overlook.

Websites are the first place that a prospective client, employee or business partner will visit, making that “first impression” critical in determining whether the prospect will contact you, schedule a meeting, or place an order. The internet has become the essential communication tool for business, and its importance will continue to increase as younger “internet-savvy” professionals expand their purchasing power.

Justice & Young maximizes the effectiveness of your website through cutting-edge design and public relations that produces fresh content that improves search engine rankings. PR/WebFusion^® occurs when you join a website that effectively communicates your company's benefits with a public relations effort that delivers maximum exposure to your key audiences. This combination increases awareness, generates leads and produces sales.

The most important component of PR/WebFusion^® is an informative and compelling website. Justice & Young will separate you from your competition by making sure your website:

Directly targets your key customers and prospects
Establishes a strong brand image
Effectively communicates your key messages
Persuasively conveys the benefits you deliver customers
- Include case studies, editorial coverage, testimonials, white papers, corporate video/rich media, etc.
Helps customers make an informed purchasing decision
Constantly be updated, reviewed and maintained
- Make sure all links are functional, copy is up to date, products are current, news is timely, etc.

The synergism between public relations and the website happens when the news releases, published articles, case studies, executive bios, etc. are posted to your website, providing fresh content. This steady flow of information to your website produces increased traffic and improves search engine rankings, increasing your website's effectiveness.

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The Compass is a publication of Justice & Young, Inc., and is produced by the staff at Justice & Young. The thoughts and views expressed are solely those of the authors and may not necessarily reflect the thoughts and views of Justice & Young, Inc. or any member of the staff. The information compiled may contain previously published material. The Compass is published every other month and is an opt-in email newsletter. If you wish to not receive the newsletter, just email the editor by clicking here and put the word REMOVE in the subject line. All information is believed to be accurate at the time of publishing.