cincinnati public relations
Purple Troutpublic relations campaign

Over 85% of all web surfers use a search engine to find products and services via the internet. Unfortunately a large amount of prospective customers searching the web won’t take the initial step of viewing your site. According to a recent study, unless you are mentioned in the Top 10 Google, Yahoo or MSN listings, there is a 62% chance your website will not be visited. 90% of all surfers never look beyond the third page of search engine results.

A higher ranking means more traffic to your website, which should equate into more inquirers, leads and sales.

[ WE WILL ]

  • Completely analyze your website in its current state; taking note of the keywords; site title; site description and link popularity. We start off with a complete analysis of each item, so we can document the website in its current stage. You will receive a report of each one of the above each time we conduct an analysis.
  • Conduct a keyword analysis of your site each month to rank the top one-, two-, and three-word keywords.
  • Conduct extensive searches to find better keywords (primarily focusing on the Top 6-10 keywords).
  • Conduct ranking checks to see where your site is ranked with the primary keywords/keyword phrases we decide to focus on.
  • Re-write site and page titles (we will either write these for you and you can copy and paste them into your site's HTML; or, with your permission, username and password, we will log in to your website's control panel and conduct the appropriate edits on your pages).
  • Re-write site and page descriptions (we will either write these for you and you can copy and paste them into your site's HTML; or, with your permission, username and password, we will log in to your website's control panel and conduct the appropriate edits on your pages).
  • Conduct “spy” reports on your competition. This not only allows us (you and I) to see who is ranked higher than you on a particular keyword/keyword phrase, but we can also take a look at their keywords, site titles, page descriptions, link popularity and other helpful statistics.
  • Check your site's link popularity and Google Page Rank on an on-going basis.
  • Submit your site to 48 search engines and directories (our primary target). We can submit to search engines once every 60 days (anything more can be considered as SPAMing). There will be three submissions within the 6-month SEO project. Note: some Directories charge a submission fee. These fees are not included in our SEO pricing
  • Submit your site to site-related link directories (of which more than 1/2 have a Google Page Rank between 4 - 7).
  • Recommendations on building a link popularity program with other sites.
  • Recommendations on article writing for your site or other sites.
  • Recommendations on creating a maintaining a blog.
  • Recommendations on creating fresh content for your site.

For more information contact Steve Phillip, Principal of Purple Trout, LLC. at 531.885.5000 or steve@purpletrout.com.

For a free, no-obligation search engin optimization and web analysis [click here].

   
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